Are you trying to figure out the best SEO strategy for making sure your blog actually shows up in Google searches?
Sometimes, ranking on Google can be frustrating as heck: trust me, I totally get it!
But when you finally start to see organic traffic coming to your blog from search engines, it’s incredibly rewarding!
One of the most important things you can do to build up your credibility (in Google’s eyes) is build trust with your readers and position yourself as an authority in your niche.
Why is this important?
First, having good quality content and dominating your niche means people are more willing to link to your content. This means a higher domain authority.
Second, having a proper content strategy leads to a well-designed website with tons of links which keeps people on your page for longer and leads to more social shares for your blog!
One of the best ways to boost authority in your niche and make your blog more credible is to spiderweb your content.
Spider-webbing your blog content is basically exactly what it sounds like!
Think of your entire blog as the spiderweb, and each piece of content as an individual thread.
You want to make sure ALL the content on your blog or website can be linked to each other (and linked back to your main posts) so, together, each piece of content builds a very strong web.
If your blog is all about home decor but you’re writing content about how to train your dog to walk on a leash and you favorite fruit smoothie recipes, those unrelated posts are doing nothing to strengthen your SEO “web”.
In fact, they may actually hurt you in the long run.
Google needs to see that your blog is a reliable source of content on a particular topic. And that means being consistent, linking your content together, and only creating blog posts related to your main “point” or thesis.
So how can you plan your blog content to fit into an SEO spirderweb?
There’s a strategy to content planning which involves categorizing your blog posts in one of 4 ways:
– core content,
– secondary content,
– specific content and,
– super niche content
Let’s take a look at how you can use this to create the ultimate SEO strategy!
1. Write your CORE content
Core content can also be known as “pillar” or “foundational” content.
These posts are the heartiest and most information-rich pieces of content on your blog.
They should be SUPER detailed and literally cover EVERY single aspect of your topic (try for 3000-5000 words per post!).
For example, say you have a blog about vegetarian cooking.
One of your core content posts could be about vegetarianism in general.
It could cover basic vegetarian food, food you can/can’t eat, the difference between vegetarianism and other diets, main cooking substitutions, examples of vegetarian foods and popular vegetarian restaurants around the country.
This is your main article.
Think of this as the center of your spiderweb: the main article that every other article will link back to.
If you need ideas to build an amazing blog post, this is where Google and Pinterest search come in!
Simply go to Google and Pinterest and search your main topic. They’ll make suggestions based on your search terms, show you what people are interested in, and bring up common things people look for in relation to your topic.
Google and Pinterest will give you some AMAZING ideas for topics when you’re feeling stuck!
2. Write your secondary content
So now that you have your core blog posts filled with detailed information, it’s time to get more specific.
Start making a list of all the specific topics within your main category. You can do this once again by looking at Google, Pinterest, and Google Trends to see what “topic” ideas you can come up with.
Also try expanding on some basic ideas you covered in your core posts.
For example, with vegetarianism there are SO many different topics topics to choose from! You could look at: vegetarian restaurants, dinner ideas, kid-friendly lunches, how to talk to family about being vegetarian, fundraising, vegetarian awareness, etc.
If you’ve picked a great niche (I have tons of niche ideas for you here!), you should be able to think of HUNDREDS of topics all related to your main topic.
For this example, let’s say we choose to write a post on different foods you can substitute for meat in recipes.
This post should be similar to your core post in that it’s detailed and content-rich, but it should be much more specific.
It should be able to stand alone while also complementing your main topic or niche.
Once you have your secondary posts written, link them back to your core posts AND make sure to link your core posts to all your secondary posts!
3. Write your specific posts
The specific posts allow you to get way more detailed, while still complementing your core posts AND secondary posts nicely.
At this point, you want to be grabbing visitors’ attention and be funneling your readers through a logical progression.
In this example, we have our core post about vegetarianism linking to our secondary post about vegetarian cooking substitutes.
Now, if someone clicks on your secondary posts, use this to take them further along the journey by creating specific posts directly related to your secondary post.
In this example, we’ve created 4 posts about recipes using vegetarian meat substitutes. Naturally, someone who’s interested in learning about meat substitutes would probably want to see recipes of how to use these substitutes.
Once you have these specific posts written, link ALL of them to your secondary posts, link them to each other (ie. tofu recipes to lentil recipes) and put links from your core and secondary posts to these specific posts.
Now you can see the beautiful spiderweb taking shape!
Not only is this helping your blog by keeping visitors on your website longer, but Google will recognize that you are in fact, an authority in your niche since you’ve covered EVERY possible topic related to your main niche.
Google has figured out that people interested in a vegetarian lifestyle will probably be more likely to search tempeh or tofu recipes, so if you’ve got all these specific topics covered in detail, you’re WAY more likely to be favored in the algorithm and rank higher on search.
This goes for every niche!! The algorithm is smarter than you think 🙂
4. Write your super niche content
Ok, here’s where sh*t gets real!
Now it’s time to write your SUPER niche content which will be based on your specific content.
In this example, since we wrote an entire post on lentils being a great meat substitute, people reading this post may also be interested in how to cook lentils and other lentil recipes.
This is where you can get really specific within your niche and target some long-tail keywords.
What are long tail keywords? Take a look below.
You can see from our specific post that “best lentil recipes” is short tail keyword. Short tail keywords are usually 1-2 words that are pretty general and popular search terms.
Long tail keywords, on the other hand, tend to be 3-5 words and much more specific. Because they’re so much more specific, there tends to be less competition (making them easier to rank for on Google).
Don’t forget your internal links! Link all of your SUPER niche content to your specific and secondary content where applicable. Also, don’t forget to go back and add links pointing to your super niche posts!
Some of these super niche posts may be weaker than your secondary or specific posts, and that’s totally ok!
These topics will naturally have less available information to cover. Just make sure you’re making every post as detailed and content rich as you possibly can!
The idea is to always create the BEST post available on any given topic!
So why use this SEO strategy?
For starters, this is an amazing method to get your blog posts SEO ready and ranking FAST.
Second, it’s an awesome way to think of new content for your blog and it makes for a really easy brainstorming session!
It’s way easier to build slowly on top your core content using a spiderweb method than to jump from “vegetarianism” to “lentils for breakfast”.
It makes the brainstorm session flow more naturally and you’ll have way more ideas for new blog posts!
It also gives you a great visualization of your internal linking strategy.
Hopefully you have an awesome content brainstorming session and you’re able to come up with TONS of new blog post ideas that will rank on Google:)
How do you create content consistently? What are you strategies for coming up with quality, searchable content?
Leave a comment below!