UPDATE: There have been some major changes to the Pinterest algorithm! Looking for a strategy for 2021? Check out the post right here.
First off, if you’re not using Pinterest for your blog or online business, you definitely should be!
It’s an incredible tool for entrepreneurs because it allows you to combine beautiful creative content with classic search engine optimization to get targeted visitors on your website or blog.
By the way, if you’re looking for the ULTIMATE Pinterest strategy for 2020, check it out here!
A few weeks ago, there was an awesome chat with Pinterest AND Tailwind giving away some juicy details about the Pinterest algorithm and best practices for rocking Pinterest marketing in 2020.
If you missed it, check out the video below or click the link here.
If you don’t have time to watch the entire video, no worries!
In this post, we’re just going to go over some major updates you need to know in order to have MEGA success on the platform!
So let’s get started…
1. Fresh pins are KING
Pinterest has stated that in 2020, there will be focus on FRESH pins as opposed to repinning older content.
What, exactly, are “fresh pins”?
Fresh pins are new pin images created for either new blog posts OR older content.
This means that as long as the pin image is new, it can link back to any old URL and it’s still considered a “fresh” pin.
Here’s an example:
Both of these pins link back to the same blog post, but because they’re new graphics, they’re considered fresh pins!
So what’s the recommendation?
Go back and look at your most popular blog posts or pages and create 5 brand new pins linking back to those URLS.
If you do this for 5 of your old pages or posts each week, you’ll automatically have 25 fresh pins to schedule across all your boards without having to create a single piece of new content!
2. Daily limits
Now this may come as a shocker, but Tailwind is saying the most successful users are pinning only 15-25 times a day!
That’s right! Using Tailwind to schedule 3-4 pins an hour is no longer the best Pinterest strategy moving forward!
For someone like me who pins 60+ times a day, this will take some getting used to!
And keep in mind, it’s ok to pin more IF those pins are fresh (new content or new images). Tailwind only recommends against pinning repetitive content.
This is a serious indicator that your Pinterest marketing strategy for 2020 should focus on quality over quantity!
3. Board maximums
Tailwind recommends sharing new pins to ONLY your most relevant boards and keeping it at a 10 board maximum.
So no: scheduling each pin to 50 group boards isn’t a good idea anymore!
For some of us that are a part of 100 boards, this can be tricky. How do you know which ones are best to pin to?
Stick to your 10 most relevant, keyword rich boards. The best boards will be super specific and filled with relevant keywords to appeal to your ideal audience.
4. Repinning and interval pinning
Pinterest recommends NOT reppining a pin on the same board less than 3 months apart (even 6 months to be extra safe!).
This means if you’re using a feature like Smartloop, it’s important to make sure you double check your pin frequency!
They also recommend NOT pinning the same pin to ANY boards less than 2 days (48 hours) apart!
So when you’re using the interval feature in Tailwind, make sure to set your interval to 2 days apart so the same pin isn’t showing up in your feed too often!
Hopefully this helps you level up your Pinterest marketing this year!!